The Indian Traveler Trends

India remains the leading primary source market for Sri Lanka, holding a significant share ranging from 14.9% to 26.8% for the period between February 2025 and September 2024 (SLTDA Monthly Tourist Arrivals Reports 2024/2025). It is imperative for Sri Lanka to stay attuned to the evolving needs and expectations of this crucial Indian consumer base. Recent research by MMGY Travel Intelligence sheds light on key trends in Indian international traveler behavior and emphasis on safety and convenience, influence of Social Media, Sustainability are among the trends.

Mar 22, 2025 | Consumer Trends

Image credit: MMGY Global

India remains the leading primary source market for Sri Lanka, holding a significant share ranging from 14.9% to 26.8% for the period between February 2025 and September 2024 (SLTDA Monthly Tourist Arrivals Reports 2024/2025). It is imperative for Sri Lanka to stay attuned to the evolving needs and expectations of this crucial Indian consumer base. Recent research by MMGY Travel Intelligence sheds light on key trends in Indian international traveler behavior and emphasis on safety and convenience, influence of Social Media, Sustainability are among the trends.

  • (1) Targeting Younger Generations: Millennials in India are averaging 3.5 international trips, while Gen Zers are showing a notable 14.2% increase in planned expenditures
  • (2) Emphasis on Safety and Convenience: The perceived safety of a destination significantly influences travel decisions, with a preference for destinations offering vegetarian or halal food options despite the desire to explore local cuisine
  • (3) Impact of Social Media: Social media, particularly platforms like Instagram and YouTube, heavily influences the decision-making process for Indian travelers exploring international destinations.
  • (4) Focus on Sustainability: A majority of Indian travelers are conscious of sustainable travel practices, with 62% willing to pay more for eco-friendly experiences such as carbon-offset programs and green-certified lodging.
  • (5) Other Preferences: Factors like the role of travel agents, group tours, and evolving preferences in airlines and lodging play a crucial role in shaping Indian travelers’ choices.

While the United States, Europe, and Asia remain popular destinations for Indian international travelers, the proximity, cultural affinity, and primary market status of India underscore the significance of this market for Sri Lanka. It is essential for travel agents, DMCs, and hotels to tailor their offerings to align with the preferences and behaviors of this vast and adventurous consumer base.

  (Source: MMGY study cited in HN Today, 21st March 2025)