Image credit:www.restaurantbusinessonline.com/
(1) Accuracy: Getting orders right and serving fresh, high-quality food is paramount for repeat business.
(2) Innovation is Key: Brands like Velvet Taco, Potbelly, and Applebee’s are leading the change, with trends like ramen gaining traction.
(3) Market Dynamics: While new restaurants are popping up, market growth isn’t always keeping pace
(4) Data-Driven Operations: More cameras are being deployed in places like Sizzling Platter to ensure operational excellence and gather valuable data
(5) Marketing & Operations Synergy: As Chili’s CMO George Felix puts it, “Marketing brings them in, and operations brings them back.”
(6) Rethinking Customer Data: Dave’s Hot Chicken’s Jim Bitticks challenges traditional data views, favoring social media (especially TikTok) for insights.
(7) Customer-Centricity: Offering diverse ordering options and flexible pricing (barbell strategies) are crucial to meet customers where they are.
(8) AI for Engagement: Restaurants are leveraging AI to efficiently respond to customer reviews, freeing up valuable employee time.
(9) Strategic Menu Evolution: While staying true to your brand, don’t shy away from stepping outside your menu comfort zone—Dave’s Hot Chicken saw success with fried cauliflower!
Source: RLC Report 2025