Insights

The dynamic and continuously evolving Hotel, Tourism, Leisure and Events Industry
depends on insights to make sound decisions and stay relevant. Aligning with the brand
promise, Brand P is passionate in developing valuable industry-specific information & insights to
empower the stakeholders of the industry. Explore the latest insights.

Hotel Trends for 2025

Among the top 10 hotel trends for 2025, Sustainability, Wellness, Remote work and Storytelling are here to stay. The other new hotel trends include Net-zero carbon footprint, Hyper-personalization, and Generation shift.

Food Trends to Watch in 2025

Emerging food trends shaping the culinary landscape in 2025 are influenced by ‘consumer preferences’ for Mindful eating and Personalized nutrition, the ‘trending cuisines’ such as Ethnic Fusion, Plant based evolution, Functional foods, Up-cycled Ingredients, Regenerative agriculture and Immunity-Boosting Foods and ‘industry practices’ such as Zero-waste cooking, Hyper-local sourcing, AI & Automation in Food Preparation, Ghost kitchens and virtual brands and Experiential Dining. Staying ahead of these trends is crucial for food and beverage operators to remain competitive and relevant in the hospitality in 2025.

The Impact of UN Pact for the Future and way forward for Hospitality Sector   

The ‘Pact for the Future’ introduced by UN in September 2024 covering Sustainable Development and ESG Practices, Climate action and Resilience, Technological innovation and Digital transformation, Social inclusion and Human Rights, Impact of Global Governance and Partnerships and Tourism and Cultural Preservation will bring both challenges and opportunities for the hospitality sector. Terence Ronson of Pertlink Ltd examines their impacts to the hospitality sector and the key areas to focus on with the support of AI.   

Condé Nast Traveller Trends for 2025

The Condé Nast Traveler, the global authority on high-end travel shows 21 new travel trend predictions to guide 2025. The trends that are of interest to Sri Lanka include; Travel gets lit, The long honeymoon, Female travel, Intrepid supper clubs, Female thrill-seeking sojourns, Athletic adventures, Longevity goes holistic, Hotel creative collabs, Detour destinations, The anti-butler boom, Locavore lounges and Night tourism.

Events highlights

Local

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Must-Know Trends in Hospitality Marketing for 2025

The year 2025 is set to be transformative for hotel marketing, driven by the fusion of technology and sustainability. Adaptability will be the key factor for hotels to thrive in this evolving landscape shaped by travelers' heavy reliance on technology throughout their journey, from bookings to experiences. Patrick Landman - CEO and Founder - WIWT, recognizes AI-Driven guest engagement, Hyper-Personalized marketing campaigns, Social Media, and Sustainability as a core marketing strategy as top hospitality marketing trends for 2025.

Redefining Corporate Travel and Hospitality through Sustainability

In 2025, the business travel industry is placing a strong emphasis on sustainability. Corporate Requests for Proposals (RFPs) now consider sustainability data not only for compliance but also for long-term business competitiveness. Federico Vignati, Principal Executive at CAF - Development Bank of Latin America, underscores this shift. Natasha Montesalvo, Principal Consultant at Earthcheck, highlights how this change is reshaping hotel competitiveness towards sustainability, necessitating sustainability data in corporate RFPs and fostering new business models for business events.

International

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