Insights

The dynamic and continuously evolving Hotel, Tourism, Leisure and Events Industry
depends on insights to make sound decisions and stay relevant. Aligning with the brand
promise, Brand P is passionate in developing valuable industry-specific information & insights to
empower the stakeholders of the industry. Explore the latest insights.

Events highlights

Local

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Personalization for First-time Guest Experience

Personalization or hyper personalization are buzz words flooding many current articles. Personalization simply means departure from one-size-fits-all approach to delivering bespoke moments that resonate with each guest. However, one should dismiss the misconception that personalization is exclusively technological. It is no doubt a human concept where technology and automation can be enablers for hotels to tailor interactions to guests online.

The New Era of Hospitality Metrics for General Managers

Performance measurement is a must for any organization but tracking the right metrics matters. It seems that the old metrics used by the hotels are being replaced by new generation of hospitality metrics due to the influence of technology. Mews report (Jan, 2025) suggests thought provoking new metrics for the hotels to track.

International

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