Events highlights
Local
In-Room Herbal Tea as the Most Cost-effective Wellness Amenity
Wellness has become a buzzword and ‘wellness-secondary travel’ category is on the rise. This segment is defined as “travelers who are visiting a destination for a purpose other than wellness but they still want to remain healthy while going about their business”. These customers take ‘health is wealth’ phrase seriously and are willing to pay a premium for quality sleep.
Meeting Planners opt for Secondary Cities
Secondary cities are in competition with major cities for group meetings due to the rising demand for affordable, accessible, and authentic experiences. This trend favors Sri Lanka to promote Secondary cities for MICE segments. Based on the assessment of growing popularity of the Secondary cities using 5As framework by Mike Schugt of Teneo Hospitality Group, the Brand P expresses the way forward for Sri Lanka.