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Luxury Travelers Redefine Wellness in 2025
Based on the survey of 800 affluent travelers across six countries: the UK, US, France, China, UAE, and Saudi Arabia by International Luxury Travel Market (ILTM), one-size-fits-all spa retreats seem obsolete as striking 84% of affluent individuals are expecting wellness services to be transformative and tailored to their unique health goals.
In-Room Herbal Tea as the Most Cost-effective Wellness Amenity
Wellness has become a buzzword and ‘wellness-secondary travel’ category is on the rise. This segment is defined as “travelers who are visiting a destination for a purpose other than wellness but they still want to remain healthy while going about their business”. These customers take ‘health is wealth’ phrase seriously and are willing to pay a premium for quality sleep.
International
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