Insights

The dynamic and continuously evolving Hotel, Tourism, Leisure and Events Industry
depends on insights to make sound decisions and stay relevant. Aligning with the brand
promise, Brand P is passionate in developing valuable industry-specific information & insights to
empower the stakeholders of the industry. Explore the latest insights.

Events highlights

Local

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Meeting Planners opt for Secondary Cities

Secondary cities are in competition with major cities for group meetings due to the rising demand for affordable, accessible, and authentic experiences. This trend favors Sri Lanka to promote Secondary cities for MICE segments. Based on the assessment of growing popularity of the Secondary cities using 5As framework by Mike Schugt of Teneo Hospitality Group, the Brand P expresses the way forward for Sri Lanka.

Hotel Trends for 2025

Among the top 10 hotel trends for 2025, Sustainability, Wellness, Remote work and Storytelling are here to stay. The other new hotel trends include Net-zero carbon footprint, Hyper-personalization, and Generation shift.

International

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